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Posts Tagged ‘Measurement Summit’

Back in June we held our Measurement Summit, with experts from the industry sharing their views, insights and practices on measuring internal communication. Together we started to create a set of measurement principles that could be adopted across the internal communication profession.

We are now ready to finalise the principles we developed together. And we need your help and input.

We’ve got a short questionnaire to make it quick and easy for you to tell us your views.

Think about how you show the value of your internal communication. What measures and methods do you use to demonstrate that your work has delivered the objectives and made a difference to your organisation?

And give us just a couple of minutes to answer our survey and make your views a part of the principles.

The Measurement Summit presenters are reconvening in October and will look at the draft principles and the feedback from professionals like you before deciding on the final set of principles which will be announced at the CIPR Inside Conference on 7th November.

Measurement Principles survey

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Back in the beginning of the summer a group of like minded people gathered at CIPR HQ to learn, share knowledge and discuss the pros and cons of the different methods of measuring internal communication.

The measurement summit was a brilliant event, and created great discussion on the day and beyond. But we’re not finished yet.

Now we need you. We challenge all internal communication professionals to give us their views, their experience, and their preferences when it comes to measuring internal communication and most importantly their take on the principles we have drafted.

The eight initial principles to emerge were:

· Set measurable internal communication objectives and make research and measurement part of everyday internal communication activity

· Outputs are not enough, outcomes and behaviour change should also be measured

· Build action planning into any measurement process from the start

· Collaborate with departments across the organisation to determine what needs to be measured

· Link measurement to employee engagement and corporate performance

· Establish real-time, regular reporting

· Use sentiment analysis to find out what is trending internally

· Go beyond basic data to find insights from deep analysis

We know these are not perfect. So,  go on, be brave, speak up and give us your suggestions, comment on this blog post, and tell us on twitterLinkedIn or facebook – we don’t mind what you say, we welcome objective criticism.

The experts who spoke at the measurement summit are re-convening in October to discuss the comments and finalise the principles for CIPR Inside before we announce them at our conference on 7th November 2012.

Exciting times are ahead, an industry standard we can all refer to and be proud to use – be a part of it.

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Spurred on by colleagues who have developed the Barcelona Principles for PR measurement, internal communication specialists have now started work on their own guidelines for measurement. At a specialist CIPR Inside half day summit on 13 June a range of industry experts from Edelman, Hill and Knowlton Strategies, The Engage Group, Ibis Communication, Sinickas Communication, Silverman Research and Über Engagement and more than 50 practitioners debated the rights and wrongs of ROI and how best to show the value of internal communication.

The team from Creative Connection captured key points from the presentations.

Eight key initial principles to emerge were:

· Set measurable internal communication objectives and make research and measurement part of everyday internal communication activity

· Outputs are not enough, outcomes and behaviour change should also be measured

· Build action planning into any measurement process from the start

· Collaborate with departments across the organisation to determine what needs to be measured

· Link measurement to employee engagement and corporate performance

· Establish real-time, regular reporting

· Use sentiment analysis to find out what is trending internally

· Go beyond basic data to find insights from deep analysis

CIPR Inside is now seeking further comments from practitioners over the summer before publishing the final principles for the industry in the autumn at the CIPR Inside annual conference. Take part in the debate here, on twitter @ciprinside or on LinkedIn.

One of the summit speakers, Michael Silverman has just shared his finished report on social media at work with us – and you can see it here  Social Media Garden

 

By Kevin Ruck

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Michael Silverman is the latest speaker to join the group of experts speaking at the CIPR Inside Measurement Summit on 13th June.

Michael has a background in research having worked with Ipsos MORI, and then moving to Unilever as Head of Employee Insight. Now Michael heads his own research business Silverman Research which specialises in applying social media and data visualisation technology to opinion research.

One of his recent projects is the Social Media Garden. Working with Unilever, Silverman Research created this innovative open-access research project to provide insight into the barriers that organisations face in embracing social media practices – and solutions to overcome them.

Social media presents an opportunity for internal communications and research. It provides transparent interaction, collaboration, and an opportunity for authentic discussion. It can give employees a truly uncensored voice. People want to be able to make meaningful contributions to organizational processes, policies and products. Social media tools that allow mass collaboration can do just that.

Michael will discuss social media and employee research at the summit, and we’re looking forward to finding out more.

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For years the communications industry has grappled with ways to measure its worth. Measuring success in communications is about so much more than numbers.

But we thought we’d give a few:

They don’t mean a lot on their own…

Need some more ?

  • Cost £65 or £85
  • Takes 4.5 hours, lasts for life
They still don’t mean a lot do they?
Come along to CIPR Inside Measurement summit on 13 June – where it’s not just about the numbers, it’s the engagement, the collaboration and quality that makes the difference and gets results.

Find out how you can measure your internal communications and show your organisation that it really has hit the mark, delivered the objectives and made a difference. Where else can you learn so much, from so many experienced professionals for such a small price?

Take all that you learn back to the office and it should show you a return in less than a month. And you get a free lunch.

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Six great speakers from our industry will share their experience and insights into internal communications and measurement at CIPR Inside Measurement Summit on 13th June.

So, here’s a little bit about them.

In order of appearance:

 Nick Howard, Director and EMEA Practice Chair, Employee Engagement at Edelman

 Nick joined Edelman in November 2011and brings his experience in building employee advocacy and helping to focus the activities of employees during tough economic conditions to their clients.

Prior to Edelman he was most recently Communication Director for Lloyds Banking Group where he was responsible for all communications within the retail bank. This role covered the Lloyds TSB, Halifax and Bank of Scotland high street brands, together with the mortgages, cards, current accounts, loans and savings businesses.

David Iannelli, President of Research + Data Insights at Hill + Knowlton Strategies

David has more than 20 years of experience conducting public affairs, reputation and marketing research for leading corporations across a broad range of industries, including financial services, energy, health care, pharmaceutical and information technology.

His international experience includes conducting research across Europe, the Middle East, Africa, Asia-Pacific and the Americas. Most notable is research he conducted for the International Olympic Committee across 17 nations. He has also done extensive international work in the financial sector, conducted research on democratic institutions in Bangladesh and campaign polling for Mexican presidential candidate Vicente Fox.

Paul Roberts Co-founder at ICEmarq and Managing Director at Ibis Communication

Paul founded Ibis Communication in 2004 having spent five years with specialist internal communication agency MCA, which subsequently became part of what is now Brand Union. His goal is to provide clients with strategic guidance and practical support across the full spectrum of internal communication activity.

Paul is experienced in internal communication, collaboration and change management consultant and co-founder of ICEmarq. He has a strong interest in measuring the effectiveness of internal communication and its impact on employee engagement. Recent clients include Novartis, Pfizer, Cisco, Petrofac, Standard Chartered Bank and Telenor.

Angela Sinickas, President, Sinickas Communication

A pioneer in the field of organizational communication measurement, Angela Sinickas has been measuring the effectiveness of communication since 1981. She has published over 140 articles in professional journals and has conducted over 400 workshops in 29 countries.

She is the author of the manual How to Measure Your Communication Programs, a regular columnist for the magazine Strategic Communication Management and on the editorial boards of two professional journals, The Journal of Employee Communication Management and The Business Communicator. She has written chapters on measurement in the IABC textbook Inside Organizational Communication and the Ragan Communications manual Employee Communication: The Comprehensive Manual for People Who Communicate with Today’s Employees.

 Her clients include 3M, Accenture, Hewlett-Packard, Lloyds TSB (UK), Shell (Netherlands), and Astra Zeneca (US and UK)

 

Dr Andy Brown, Chief Executive Officer, Engage

Andy has worked in organisational transformation, research and consulting for over 20 years in a career that has spanned periods working in the US as well as Europe.

He was previously a partner at Mercer Consulting, Global practice leader at Manpower’s strategic consulting division, and head of research at The Gallup Organization (where he became the youngest ever board director). He has recently worked on projects for Allen & Overy, Aviva, the BBC, BDO, Camelot, Centrica, Ernst & Young, G4S, Gazprom, Innocent, KPMG, Lexis Nexis, MSCI, Musgrave Group, O2/Telefonica, QBE, RSA Group, Sainsbury’s, Schroders, Standard Chartered, Unilver, Virgin Media and Visa.

Andy has a Doctorate in Survey Analytics from Oxford; and he is a visiting fellow at Harvard and visiting lecturer at London Business School.

Sean Trainor Managing Director, über engagement

Sean created über engagement in 2010, following a varied career in Internal Communications working with BNFL, BBC, Network Rail and Brand Union.

His clients have included British Gas, Vodafone, British Nuclear Fuels and BG group. At uber engagement they facilitate transformational leadership which builds brands form the inside, going beyond traditional approaches to employee engagement.

Five simple and actionable Interventions underpin their approach:

  • Inform employees of your strategy, provide a clear line of sight.
  • Involve employees in decision-making, encourage responsibility.
  • Innovate your products and services through key employee insights.
  • Inspire employees to become passionate advocates for your brand.
  • Integrate key functional activities to deliver a joined-up experience.

Sean has been the Chair of CIPR Inside, and he is a member of the Employee Engagement Task Force Guru Group.

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How do you show you’re worth it? What are you measuring to demonstrate that your work gets results, makes a difference to the organization you work for, and proves to your boss that they need you?

Measurement is more than a buzz word. Now more than ever we all need to demonstrate that we are effective, our work gets results and that those results have a real and tangible effect on business outcomes.

You can’t just say “I’m worth it”, you need to show it.  So what are you going to use to show the value you, your team and all your internal communications output and expertise brings to the business?

Consider:

  1. Which outcomes does your business value?
  2. Decide how you are going to measure those outcomes – which metrics and benchmarks?
  3. Which methods are you going to use to measure your communications value?
  4. What does it cost to deliver your service?
  5. How do the results feed back into the service and drive future communication and the organization?

Okay so you may be thinking it all sounds a lot like theory, and what’s happening in practice? What are the professionals already doing, what works and how do I take their experience and make it work for me?

Come along to our Measurement summit and find out (shameless plug).

We’ve brought together a group of expert speakers: Nick Howard from Edleman; David Iannelli from Hill + Knowlton; Angela Sinickas from Sinicom; and more.

Book your place here: CIPR Inside Measurement summit on 13th June.  It starts at 9.30 finishes at 2pm and is amazing value at just £65 for CIPR members or £85 for non-members. Take all that you learn back to the office and it should show you a return in less than a month. And you get a free lunch.

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