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Posts Tagged ‘Internal Communications Measurement’

We’ve been busy building a new website for CIPR Inside members and the wider internal communication professional community. www.ciprinside.co.uk. It’s exciting times for CIPR Inside as we  have more events, more collaboration and engagement with professionals in our industry and grow in numbers.

The new site has been scheduled to tie into Putting Employees first in November and #Inside Story, our new Awards programme we  have just launched – enter your ‘winning entry here’.

We’ve added more functions and therefore you should be able to access and share even more useful information on the site. What will make it really successful are contributions and information from professionals like you.

We love to share your news and comment pieces with our members and the wider IC community. So if you’d like to be a contributor please do drop us a line on: ciprinside@gmail.com There are also places you can upload case studies and reports, access webinars, add yourself as a freelancer or find a freelancer, and much more.

We plan to add some more functions in the coming weeks and months as well. And if there’s something you think we should have on the site that isn’t there please tell us and we’ll try to work it into the site.

We will redirect this site to the new one very soon, and the new site will take its place for all our communications.

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Back in June we held our Measurement Summit, with experts from the industry sharing their views, insights and practices on measuring internal communication. Together we started to create a set of measurement principles that could be adopted across the internal communication profession.

We are now ready to finalise the principles we developed together. And we need your help and input.

We’ve got a short questionnaire to make it quick and easy for you to tell us your views.

Think about how you show the value of your internal communication. What measures and methods do you use to demonstrate that your work has delivered the objectives and made a difference to your organisation?

And give us just a couple of minutes to answer our survey and make your views a part of the principles.

The Measurement Summit presenters are reconvening in October and will look at the draft principles and the feedback from professionals like you before deciding on the final set of principles which will be announced at the CIPR Inside Conference on 7th November.

Measurement Principles survey

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We’re really pleased to announce our two more gurus who will be joining us and Jane Edbrooke from Nuffield Health, and will share their experience and knowledge at Ask the Guru, Mission Impossible: engaging a remote workforce on Tuesday 18th September, after work, in a bar, in London.

And they are:

Richard Howat, Internal Communications Business Partner, Network Rail.

Richard Howat is an ex-editor in the dead trees press, he was recruited to help centralise corporate communications for the company’s 36000 people who work in hundreds of locations across Britain; experience which came in handy when he was then involved in decentralising and devolving communications some years later.

His only pretension to gurudom is that he has made most of the mistakes out there – and will openly admit to at least some.

Richard also really enjoys the challenges of pithy plain talking frontline comms – and in encouraging leaders to find the voice and skills to talk authentically with their people.

Richard Jordan, Director, Barclays Investment Bank

To connect with a globally dispersed workforce Richard Jordan uses everything from a fully personalised intranet through which he can deliver automatically segmented messaging, to global videoconference facilities. Richard will talk about the decisions he’s made in developing that infrastructure and the strategy that underpins those decisions, including where they didn’t work out and what he’s doing next. Richard will also talk about managing social media in one of the most regulated industries in the world.

So come along to The Well, at Clerkenwell, London from 6.30pm on Tuesday 18th September to meet all three of our Gurus and get some great insights into reaching your audiences, no matter where they are.

Book your place today to learn from the Gurus

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With ever changing workplaces and global teams, truly engaging your workforce when they are in different offices, different sites and different countries can be a real challenge. Add different languages and cultures to the mix and getting your message heard, understood and acted upon is a real achievement.

Our next Ask the Guru event on Tuesday 18th September 6.30pm til 8.30pm gives you the opportunity to hear from three internal communicators who face this challenge on a daily basis. Come along to discover creative ways to engage a remote workforce and ask specific questions about the challenges you face.

Our three gurus are all internal communication specialists who work in-house. Each has a unique experience engaging their remote workforce.

The first of our Gurus is Jane Edbrooke, Internal Communications Manager, at Nuffield Health who has worked in communications for seven years, first in public affairs and community engagement in local government and then in stakeholder management, transition and digital communications for NHS London. Jane specialises in the creation of internal and external digital channels, and is excited about the blurred lines between internal and external communications as social media grows.  She sees staff as any organisation’s biggest asset in terms of brand and reputation.

Our other two Gurus for September’s event will take the limelight in our next article coming soon.

Book your place to find out more and put your questions to the Gurus on Tuesday 18th September, The Well, Clerkenwell, London

And if you are working on your CPD attending this event gives you 5 points

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Back in the beginning of the summer a group of like minded people gathered at CIPR HQ to learn, share knowledge and discuss the pros and cons of the different methods of measuring internal communication.

The measurement summit was a brilliant event, and created great discussion on the day and beyond. But we’re not finished yet.

Now we need you. We challenge all internal communication professionals to give us their views, their experience, and their preferences when it comes to measuring internal communication and most importantly their take on the principles we have drafted.

The eight initial principles to emerge were:

· Set measurable internal communication objectives and make research and measurement part of everyday internal communication activity

· Outputs are not enough, outcomes and behaviour change should also be measured

· Build action planning into any measurement process from the start

· Collaborate with departments across the organisation to determine what needs to be measured

· Link measurement to employee engagement and corporate performance

· Establish real-time, regular reporting

· Use sentiment analysis to find out what is trending internally

· Go beyond basic data to find insights from deep analysis

We know these are not perfect. So,  go on, be brave, speak up and give us your suggestions, comment on this blog post, and tell us on twitterLinkedIn or facebook – we don’t mind what you say, we welcome objective criticism.

The experts who spoke at the measurement summit are re-convening in October to discuss the comments and finalise the principles for CIPR Inside before we announce them at our conference on 7th November 2012.

Exciting times are ahead, an industry standard we can all refer to and be proud to use – be a part of it.

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Spurred on by colleagues who have developed the Barcelona Principles for PR measurement, internal communication specialists have now started work on their own guidelines for measurement. At a specialist CIPR Inside half day summit on 13 June a range of industry experts from Edelman, Hill and Knowlton Strategies, The Engage Group, Ibis Communication, Sinickas Communication, Silverman Research and Über Engagement and more than 50 practitioners debated the rights and wrongs of ROI and how best to show the value of internal communication.

The team from Creative Connection captured key points from the presentations.

Eight key initial principles to emerge were:

· Set measurable internal communication objectives and make research and measurement part of everyday internal communication activity

· Outputs are not enough, outcomes and behaviour change should also be measured

· Build action planning into any measurement process from the start

· Collaborate with departments across the organisation to determine what needs to be measured

· Link measurement to employee engagement and corporate performance

· Establish real-time, regular reporting

· Use sentiment analysis to find out what is trending internally

· Go beyond basic data to find insights from deep analysis

CIPR Inside is now seeking further comments from practitioners over the summer before publishing the final principles for the industry in the autumn at the CIPR Inside annual conference. Take part in the debate here, on twitter @ciprinside or on LinkedIn.

One of the summit speakers, Michael Silverman has just shared his finished report on social media at work with us – and you can see it here  Social Media Garden

 

By Kevin Ruck

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Michael Silverman is the latest speaker to join the group of experts speaking at the CIPR Inside Measurement Summit on 13th June.

Michael has a background in research having worked with Ipsos MORI, and then moving to Unilever as Head of Employee Insight. Now Michael heads his own research business Silverman Research which specialises in applying social media and data visualisation technology to opinion research.

One of his recent projects is the Social Media Garden. Working with Unilever, Silverman Research created this innovative open-access research project to provide insight into the barriers that organisations face in embracing social media practices – and solutions to overcome them.

Social media presents an opportunity for internal communications and research. It provides transparent interaction, collaboration, and an opportunity for authentic discussion. It can give employees a truly uncensored voice. People want to be able to make meaningful contributions to organizational processes, policies and products. Social media tools that allow mass collaboration can do just that.

Michael will discuss social media and employee research at the summit, and we’re looking forward to finding out more.

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