Posts Tagged ‘IC profession’

Great #CIPRINSIDE conference last Thursday, and it was fun to chair it.
Several nuggets that left me (re)thinking the future of IC.
The first was the fact that only half of the 130 comms pros in the room believe that IC is a profession!
I’ve heard IC being called lots of things over the years (some I wouldnt publish here) Love to hear your views.


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Lies, damn lies and statistics.
We’ve just designed a survey in partnership with PR Academy to garner insights on IC practice in relation to employee engagement. Kevin Ruck, co-founder of PR Academy, is currently studying for a PhD specialising in employee research, and has become a bit of an anorak on regressions, correlations and confounding factors. So, we asked Kevin what kind of response we would need for the results to be statistically valid. Don’t expect a straight answer, but we reckon there are about 10,000 IC professionals in the UK, so we would be happy with a 1.5% (150) response rate. The good news is we are almost half way towards our target after only 3 days.
But tonight a Colgate TV advert caught my eye – 9 out of 10 dentists recommend Colgate!

Check the small print! N=77; that’s only 77 responses! Curiosity got the better of me – I found out that there are approx. 25,000 dentists in the UK, and 77 is only 0.3% of 25,000. So, if a sample of 0.3% of the Dentist profession is good enough for Colgate, we’ll settle for 5x that.
If you have 5 mins spare, and would like the chance to win a bottle of bubbly, please help and complete the survey here..

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