Extracted from Social Media Week – inside Nokia 10th of February 2011
Social media inside Nokia has a long history – back in 2001, the company launched an internal site called Jazz Cafe as a kind of informal discussion forum.
There are now three main platforms within Nokia for social media.
The oldest and one of the most important is the BlogHub. Every employee is entitled to have their own internal blog to share their work and ideas and there are more than 1400 in existence and a total of over 100,000 posts and comments. Supporting this space is the VideoHub where employees can watch and share yes… videos.
One of the newest platforms within Nokia is Socialcast, a kind of half-way house between Facebook and Twitter, but designed for internal communications. There are already 14,000 Nokia employees with Socialcast accounts. It’s been enormously successful in terms of making communications and collaboration faster and easier than before: there’s one department apparently, who haven’t sent a single email since the platform was introduced because they’re able to do all their communication over Socialcast.
The third key platform is Sphere, a space for sharing, discussing, voting and working on new ideas or changes for products, services and the way work is done. If you’ve seen sites like MyStartbucksIdea, you’ll know the type of platform. Anyone can participate and a number of ideas have graduated to change things at Nokia.
Nokia faces two main challenges in terms of its internal social media. One obvious one is language. The company operates in almost every country on the planet.
The second challenge is that while everyone is entitled to take part in discussions, in practice, it’s the people with office jobs who sit at computers that are most likely to do so. Efforts are being made to enable access to internal social media using mobile devices, so hopefully more people will be able to participate before too long.
Do you use social media internally at work? What has been most successful?