Archive for the ‘Measure’ Category

Back in June we held our Measurement Summit, with experts from the industry sharing their views, insights and practices on measuring internal communication. Together we started to create a set of measurement principles that could be adopted across the internal communication profession.

We are now ready to finalise the principles we developed together. And we need your help and input.

We’ve got a short questionnaire to make it quick and easy for you to tell us your views.

Think about how you show the value of your internal communication. What measures and methods do you use to demonstrate that your work has delivered the objectives and made a difference to your organisation?

And give us just a couple of minutes to answer our survey and make your views a part of the principles.

The Measurement Summit presenters are reconvening in October and will look at the draft principles and the feedback from professionals like you before deciding on the final set of principles which will be announced at the CIPR Inside Conference on 7th November.

Measurement Principles survey


Read Full Post »

Michael Silverman is the latest speaker to join the group of experts speaking at the CIPR Inside Measurement Summit on 13th June.

Michael has a background in research having worked with Ipsos MORI, and then moving to Unilever as Head of Employee Insight. Now Michael heads his own research business Silverman Research which specialises in applying social media and data visualisation technology to opinion research.

One of his recent projects is the Social Media Garden. Working with Unilever, Silverman Research created this innovative open-access research project to provide insight into the barriers that organisations face in embracing social media practices – and solutions to overcome them.

Social media presents an opportunity for internal communications and research. It provides transparent interaction, collaboration, and an opportunity for authentic discussion. It can give employees a truly uncensored voice. People want to be able to make meaningful contributions to organizational processes, policies and products. Social media tools that allow mass collaboration can do just that.

Michael will discuss social media and employee research at the summit, and we’re looking forward to finding out more.

Read Full Post »

Ask the Guru was a great success on Tuesday 29th May. The attendees put the gurus through their paces and the outcome was a lively discussion and some great advice for everyone.  Here are a few of the highlights from the evening:

  • The benefit of a ‘social’ work place is that you can see the grapevine, feed it information and interact with it.
  • Social media is a real opportunity to build trust in the organisation, harness it and allow it to grow.
  • Social media is the evolution of internal communications, taking internal communications to the next level with real interaction and engagement. It’s not the death of internal communications.
  • We all need to understand the times we live and work in. Dishing out mars bars and token rewards doesn’t work in downtimes, you need to work with employees and fully engage them to work through the tough times together.
  • Create leaders not just managers – people who can innovate, inspire and engage with employees and communicate. Give managers the skills to be leaders and enhance their natural abilities.
  • Take leaders back to the floor with inverted mentoring to give them a better understanding the shop floor. Let them see for themselves what the challenges are and what opportunities for change there may be, and let employees see the leaders involved and listening.
  • Leaders are the latest hot topic and replace the intranet as a key subject. We need to harness leadership skills and help leaders develop, communicate and engage.

Anything we missed? Add your comments and feedback here.

Read Full Post »

How do you show you’re worth it? What are you measuring to demonstrate that your work gets results, makes a difference to the organization you work for, and proves to your boss that they need you?

Measurement is more than a buzz word. Now more than ever we all need to demonstrate that we are effective, our work gets results and that those results have a real and tangible effect on business outcomes.

You can’t just say “I’m worth it”, you need to show it.  So what are you going to use to show the value you, your team and all your internal communications output and expertise brings to the business?


  1. Which outcomes does your business value?
  2. Decide how you are going to measure those outcomes – which metrics and benchmarks?
  3. Which methods are you going to use to measure your communications value?
  4. What does it cost to deliver your service?
  5. How do the results feed back into the service and drive future communication and the organization?

Okay so you may be thinking it all sounds a lot like theory, and what’s happening in practice? What are the professionals already doing, what works and how do I take their experience and make it work for me?

Come along to our Measurement summit and find out (shameless plug).

We’ve brought together a group of expert speakers: Nick Howard from Edleman; David Iannelli from Hill + Knowlton; Angela Sinickas from Sinicom; and more.

Book your place here: CIPR Inside Measurement summit on 13th June.  It starts at 9.30 finishes at 2pm and is amazing value at just £65 for CIPR members or £85 for non-members. Take all that you learn back to the office and it should show you a return in less than a month. And you get a free lunch.

Read Full Post »

We all know we should be measuring the value of our internal communications effort. But what do we measure and how?  There are so many variables to choose from. Understanding what is going to work for you and your organisation is critical to your measurement success.

Hearing from the experts, what they do, what they have experienced, and the pitfalls to avoid are a great way to learn more. While you will also be able to find out what will fit with your organisational priorities.

We’ll wrap up with an open session inviting everyone to get involved and have their say in co-creating a gold standard of best practice for Internal Communications measurement.

So book your place for just £65 for CIPR members and £85 for non CIPR members at CIPR Inside Measurement Summit  Demonstrating Value 13th June at CIPR HQ and get the answers you need to make measurement measure up in your organisation.

Read Full Post »