Archive for the ‘IC recruitment’ Category

Here are some of the questions posted so far in advance of our Ask the Guru event on 29th May. How many do you identify with?

  1. How do you define where internal communications sits in relation to other departments? HR or Comms, or other?
  2. “Here’s a piece of copy – pop it on the intranet please….”  What? What do I do with a piece of writing that is full of typos, out of touch or worse off message – especially if it’s come from a senior manager?
  3. How do I get across the ‘heavy’ HR messages across in a way employees will listen and act upon them?
  4. I keep reminding people we need to be open to expect employees to be open with us and trust us. I feel like it’s an up-hill struggle at times. How can I manage this dilemma?
  5. How do I balance the expectations of the senior leadership with the expectations of the staff?
  6. We use surveys to measure results and opinions. What else can we use?
  7. How do I start to measure the ROI of internal communications?
  8. How do I juggle the strategy, the tactics, the expectations and execution of all that’s required of me and a very small team?
  9. How do I set clear boundaries for internal communications functions without upsetting stakeholders who have a history of ‘managing’ that communication channel? It’s very hard coming into an organisation balancing being efficient, helpful and professional while getting the results you know you can deliver.
  10. How do I find out what the company and managers ‘really’ need me to do, rather than what the ask me to do? The objectives rather than the tactics.

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Can the IC profession step up to the mark and shape their own destiny or will it be forever subservient?

Our latest research report poses that questions for a copy register here

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Sometimes our profession takes itself a little too seriously.
Communicating in tough times, raising professional standards, improving skills, influencing leaders, blah-blah-blah.
If providing clarity amongst the ambiguity is our key objective, can we sometimes be part of the problem not the solution? How often does IC spread the corporate BS?
I think a core quality of any IC pro is a good sense of humour, so we’ve added a bit of humour to our Annual Conference next Thursday. (there’s still places available)
The back page of our beautifully crafted conference newsletter gives conference participants the chance to win a star prize by spotting the BS expression the speakers will inevitably use throughout the day – from “Critical Point of Infexion” to “Employee Value Proposition (EVP)” the bovine excrement will be flowing. Hope to see you there for a little respite.



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The CIPR Inside committee have worked exceptionally hard this week to get our conference newsletter “Turbulent Times” to press. Mark Applin has pulled the rabbit out of the hat with some great work from his team at Intermedia. James Debens done a great job as editor.

The best bit has been reading the quality of the content. It’s rewarding to provide a platform for speaker who actually have something to say about the practice of employee communications and engagement rather than the standard conference model of speakers paying for self-promotion and sponsors who push their services on an unsuspecting audience.

That model of yesterday has prevented best practice from organisations like DWP and the British Army seeing the light of day. Ironically, the same model attracts hefty conference fees for delegates and the whole thing becomes a bit elitist. Organisations with big budgets talking to each other about how to spend their big budgets.

The good news is you can still subscribe to that old model; despite times of austerity, choice hasn’t been taken away. If you’d like a high quality experience on an exceptionally low budget (£280 – £450) look no further CIPR Conference

If you have a bigger budget and need to use it up, have a look at these
£1,300 – £1,800 Osney Media
£1,400 – £2,300 Melcrum
But don’t discount this
£280 – £450 CIPR Inside
You can bring another 3 people for around the same price of the other offers. Book direct here or here…

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Interesting to see two notable Apple features in the news this week.

Millward Brown publish their BrandZ “Most Valuable Brands 2011” showing Apple brand valued at $153bn (almost half it’s MarketCap) knocking Google off the No1 position for the first time.

Fortune publish an article giving an extraordinary picture of life within Apple, in which Steve Jobs keeps a “top 100” coterie who are told key decisions ahead of time and bawls out entire teams for failures.

It’s the latter that is of most interest to me.

The Fortune article indicates that Apple is driven by Jobs’s personality: “the creative process at Apple is one of constantly preparing someone – be it one’s boss, boss’s boss, or oneself – for a presentation to Jobs,” writes Adam Lashinsky, who calls him “a corporate dictator who makes every critical decision”

The article is presently only available as a paid download via the Fortune app on Apple’s iTunes Store, or as an Amazon “single” costing 69 pence.

Insights include:-

The “Jobs culture” extends through the company; everyone is meant to know what Jobs would think, so that they can do it without reference

Jobs wants to institutionalise his way of running and driving the business, and to that end has created an “Apple university” which codifies how Apple is run into a curriculum that can be taught to Apple employees.

Every employee is to be issued with a WWJD (What Would Jobs Do) wristband

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…Then register today http://www.eventbrite.com/event/1471745029. The best value for money employee engagement event EVER!






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The Employee Engagement Debate held on the ides of March is now available in 3 chapters as downloadable podcasts.
Enjoy them here:

Chapter 1 30 mins
download Chapter 1

Chapter 2 18 mins
Download Chapter 2

Chapter 3 12 mins
Download Chapter 3

If you like the sound of it, why not particpipate in round 2 on 5 May? at The Wellcome Collection

Feel free to use them to promote discussion around employee engagement under rules of creative commons please accredit to CIPR Inside and EventExtra

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