Archive for the ‘EVP’ Category

Sometimes our profession takes itself a little too seriously.
Communicating in tough times, raising professional standards, improving skills, influencing leaders, blah-blah-blah.
If providing clarity amongst the ambiguity is our key objective, can we sometimes be part of the problem not the solution? How often does IC spread the corporate BS?
I think a core quality of any IC pro is a good sense of humour, so we’ve added a bit of humour to our Annual Conference next Thursday. (there’s still places available)
The back page of our beautifully crafted conference newsletter gives conference participants the chance to win a star prize by spotting the BS expression the speakers will inevitably use throughout the day – from “Critical Point of Infexion” to “Employee Value Proposition (EVP)” the bovine excrement will be flowing. Hope to see you there for a little respite.




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The CIPR Inside committee have worked exceptionally hard this week to get our conference newsletter “Turbulent Times” to press. Mark Applin has pulled the rabbit out of the hat with some great work from his team at Intermedia. James Debens done a great job as editor.

The best bit has been reading the quality of the content. It’s rewarding to provide a platform for speaker who actually have something to say about the practice of employee communications and engagement rather than the standard conference model of speakers paying for self-promotion and sponsors who push their services on an unsuspecting audience.

That model of yesterday has prevented best practice from organisations like DWP and the British Army seeing the light of day. Ironically, the same model attracts hefty conference fees for delegates and the whole thing becomes a bit elitist. Organisations with big budgets talking to each other about how to spend their big budgets.

The good news is you can still subscribe to that old model; despite times of austerity, choice hasn’t been taken away. If you’d like a high quality experience on an exceptionally low budget (£280 – £450) look no further CIPR Conference

If you have a bigger budget and need to use it up, have a look at these
£1,300 – £1,800 Osney Media
£1,400 – £2,300 Melcrum
But don’t discount this
£280 – £450 CIPR Inside
You can bring another 3 people for around the same price of the other offers. Book direct here or here…

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Lies, damn lies and statistics.
We’ve just designed a survey in partnership with PR Academy to garner insights on IC practice in relation to employee engagement. Kevin Ruck, co-founder of PR Academy, is currently studying for a PhD specialising in employee research, and has become a bit of an anorak on regressions, correlations and confounding factors. So, we asked Kevin what kind of response we would need for the results to be statistically valid. Don’t expect a straight answer, but we reckon there are about 10,000 IC professionals in the UK, so we would be happy with a 1.5% (150) response rate. The good news is we are almost half way towards our target after only 3 days.
But tonight a Colgate TV advert caught my eye – 9 out of 10 dentists recommend Colgate!

Check the small print! N=77; that’s only 77 responses! Curiosity got the better of me – I found out that there are approx. 25,000 dentists in the UK, and 77 is only 0.3% of 25,000. So, if a sample of 0.3% of the Dentist profession is good enough for Colgate, we’ll settle for 5x that.
If you have 5 mins spare, and would like the chance to win a bottle of bubbly, please help and complete the survey here..

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Interesting to see two notable Apple features in the news this week.

Millward Brown publish their BrandZ “Most Valuable Brands 2011” showing Apple brand valued at $153bn (almost half it’s MarketCap) knocking Google off the No1 position for the first time.

Fortune publish an article giving an extraordinary picture of life within Apple, in which Steve Jobs keeps a “top 100” coterie who are told key decisions ahead of time and bawls out entire teams for failures.

It’s the latter that is of most interest to me.

The Fortune article indicates that Apple is driven by Jobs’s personality: “the creative process at Apple is one of constantly preparing someone – be it one’s boss, boss’s boss, or oneself – for a presentation to Jobs,” writes Adam Lashinsky, who calls him “a corporate dictator who makes every critical decision”

The article is presently only available as a paid download via the Fortune app on Apple’s iTunes Store, or as an Amazon “single” costing 69 pence.

Insights include:-

The “Jobs culture” extends through the company; everyone is meant to know what Jobs would think, so that they can do it without reference

Jobs wants to institutionalise his way of running and driving the business, and to that end has created an “Apple university” which codifies how Apple is run into a curriculum that can be taught to Apple employees.

Every employee is to be issued with a WWJD (What Would Jobs Do) wristband

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…Then register today http://www.eventbrite.com/event/1471745029. The best value for money employee engagement event EVER!






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The Employee Engagement Debate held on the ides of March is now available in 3 chapters as downloadable podcasts.
Enjoy them here:

Chapter 1 30 mins
download Chapter 1

Chapter 2 18 mins
Download Chapter 2

Chapter 3 12 mins
Download Chapter 3

If you like the sound of it, why not particpipate in round 2 on 5 May? at The Wellcome Collection

Feel free to use them to promote discussion around employee engagement under rules of creative commons please accredit to CIPR Inside and EventExtra

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There has been a lot of noise about the constitution of the Government Backed Employee Task Force launched last week.
As highlighted in the launch press release, the final constitution will be ratified at the inaugural meeting of the Task Force next month.

CIPR has “Inside” knowledge that Billy Connolly is a close friend of David MacLeod and after reading the report published July 2009, Billy has agreed to join the Sponsor Group. At a secret meeting with David before the official launch, Billy presented his view of employee engagement to be considered by the group.

CIPR have managed to get a copy of the presentation which is shown here.

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