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Archive for the ‘Brand engagement’ Category

We’ve been busy building a new website for CIPR Inside members and the wider internal communication professional community. www.ciprinside.co.uk. It’s exciting times for CIPR Inside as we  have more events, more collaboration and engagement with professionals in our industry and grow in numbers.

The new site has been scheduled to tie into Putting Employees first in November and #Inside Story, our new Awards programme we  have just launched – enter your ‘winning entry here’.

We’ve added more functions and therefore you should be able to access and share even more useful information on the site. What will make it really successful are contributions and information from professionals like you.

We love to share your news and comment pieces with our members and the wider IC community. So if you’d like to be a contributor please do drop us a line on: ciprinside@gmail.com There are also places you can upload case studies and reports, access webinars, add yourself as a freelancer or find a freelancer, and much more.

We plan to add some more functions in the coming weeks and months as well. And if there’s something you think we should have on the site that isn’t there please tell us and we’ll try to work it into the site.

We will redirect this site to the new one very soon, and the new site will take its place for all our communications.

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We’re really pleased to announce our two more gurus who will be joining us and Jane Edbrooke from Nuffield Health, and will share their experience and knowledge at Ask the Guru, Mission Impossible: engaging a remote workforce on Tuesday 18th September, after work, in a bar, in London.

And they are:

Richard Howat, Internal Communications Business Partner, Network Rail.

Richard Howat is an ex-editor in the dead trees press, he was recruited to help centralise corporate communications for the company’s 36000 people who work in hundreds of locations across Britain; experience which came in handy when he was then involved in decentralising and devolving communications some years later.

His only pretension to gurudom is that he has made most of the mistakes out there – and will openly admit to at least some.

Richard also really enjoys the challenges of pithy plain talking frontline comms – and in encouraging leaders to find the voice and skills to talk authentically with their people.

Richard Jordan, Director, Barclays Investment Bank

To connect with a globally dispersed workforce Richard Jordan uses everything from a fully personalised intranet through which he can deliver automatically segmented messaging, to global videoconference facilities. Richard will talk about the decisions he’s made in developing that infrastructure and the strategy that underpins those decisions, including where they didn’t work out and what he’s doing next. Richard will also talk about managing social media in one of the most regulated industries in the world.

So come along to The Well, at Clerkenwell, London from 6.30pm on Tuesday 18th September to meet all three of our Gurus and get some great insights into reaching your audiences, no matter where they are.

Book your place today to learn from the Gurus

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With ever changing workplaces and global teams, truly engaging your workforce when they are in different offices, different sites and different countries can be a real challenge. Add different languages and cultures to the mix and getting your message heard, understood and acted upon is a real achievement.

Our next Ask the Guru event on Tuesday 18th September 6.30pm til 8.30pm gives you the opportunity to hear from three internal communicators who face this challenge on a daily basis. Come along to discover creative ways to engage a remote workforce and ask specific questions about the challenges you face.

Our three gurus are all internal communication specialists who work in-house. Each has a unique experience engaging their remote workforce.

The first of our Gurus is Jane Edbrooke, Internal Communications Manager, at Nuffield Health who has worked in communications for seven years, first in public affairs and community engagement in local government and then in stakeholder management, transition and digital communications for NHS London. Jane specialises in the creation of internal and external digital channels, and is excited about the blurred lines between internal and external communications as social media grows.  She sees staff as any organisation’s biggest asset in terms of brand and reputation.

Our other two Gurus for September’s event will take the limelight in our next article coming soon.

Book your place to find out more and put your questions to the Gurus on Tuesday 18th September, The Well, Clerkenwell, London

And if you are working on your CPD attending this event gives you 5 points

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Make your next leadership conference one to remember. Book your place for our next Ask the Guru event on Tuesday 17th July and learn how to create integrated events that will WOW your people.

Hear from these experts about what they do to create truly brilliant events:

Steph Macleod

Steph MacLeod, Director, Kaizo has extensive experience across business-to-business and consumer PR. Steph specialises in developing creative integrated campaigns that deliver real business value and sales, as well as column inches and online buzz. Clients have ranged from Apple, Epson, HP and Samsung through to Flip Video, Getty Images, P&G and Tiger Beer. Before joining Kaizo, Steph held a number of board level positions at top multi-national PR agencies.

Her mixed portfolio has led to the development of a wide range of specialist skills spanning social media engagement, audience segmentation, event and sponsorship management and of course, good old fashioned media relations.

Simon Hughes, Managing Partner MCHA Ltd, has recently launched a business consultancy that works in the events sector. This follows 10 years as Director of Live Events at COI, where he worked on a number of high profile events for a diverse range of Government Departments and Agencies. These included events such as the G20 London Summit, the London NYE celebrations,

Simon Hughes

conferences and road shows around the U.K., as well as major public engagement sessions including all the historic Cabinet meetings held outside London. He is passionate about getting the end-to-end production process right for live events. He believes that bringing people together to share ideas, learning and experience remains one of the most powerful communication tools available today. He was voted the most influential person in the UK event industry in the 2009 Event Magazine Top 100 poll and received a career in the industry award from the IVCA in 2011. He is currently the Chair of Eventia, the trade association for the events industry.

owners to connect with their audiences in live and virtual environments. An experienced facilitator himself, Chris is a pioneer in developing and applying technological innovations that enhance communication around the meeting space.

Chris Elmitt is Managing Director of audience engagement specialist Crystal Interactive, a company that helps meeting owners to connect with their audiences in live and virtual environments.  An experienced facilitator himself, Chris is a pioneer in developing and applying technological innovations that enhance communication around the meeting space.

Chris Elmitt

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Our next Ask the Guru event is next week. Book your place now to find out how to create and manage brilliantly successful events using an integrated approach.

Tuesday 17th July, 6.30pm until approximately 8.30pm

Great value – £20 for non members, £15 for CIPR members

Book your place here

Events large and small have to work hard to earn their success among their attendees and those who commission them.

We’re really pleased to have such a great group of gurus to come and share their experience and insights in creating events which will wow.

They are:

  • Chris Elmitt, Managing Director, Crystal Interactive, Chris will explain and take questions on how to integrate technology into your events, whether to increase efficiency or to add a “wow”.. or both. http://www.linkedin.com/pub/chris-elmitt/5/842/443

Each will give you a mini presentation, then it’s over to us to ask questions and learn what we can from them in an open floor discussion.

So come along to The Merchant of Bishopsgate Restaurante after work and learn some tricks on how you can make your events more integrated and successful.

Your first drink is on us and we’ll provide the nibbles to keep you energised.

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Great #CIPRINSIDE conference last Thursday, and it was fun to chair it.
Several nuggets that left me (re)thinking the future of IC.
The first was the fact that only half of the 130 comms pros in the room believe that IC is a profession!
I’ve heard IC being called lots of things over the years (some I wouldnt publish here) Love to hear your views.

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Sometimes our profession takes itself a little too seriously.
Communicating in tough times, raising professional standards, improving skills, influencing leaders, blah-blah-blah.
If providing clarity amongst the ambiguity is our key objective, can we sometimes be part of the problem not the solution? How often does IC spread the corporate BS?
I think a core quality of any IC pro is a good sense of humour, so we’ve added a bit of humour to our Annual Conference next Thursday. (there’s still places available)
The back page of our beautifully crafted conference newsletter gives conference participants the chance to win a star prize by spotting the BS expression the speakers will inevitably use throughout the day – from “Critical Point of Infexion” to “Employee Value Proposition (EVP)” the bovine excrement will be flowing. Hope to see you there for a little respite.

 

 

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