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Posts Tagged ‘integrated communications’

We’ve been busy building a new website for CIPR Inside members and the wider internal communication professional community. www.ciprinside.co.uk. It’s exciting times for CIPR Inside as we  have more events, more collaboration and engagement with professionals in our industry and grow in numbers.

The new site has been scheduled to tie into Putting Employees first in November and #Inside Story, our new Awards programme we  have just launched – enter your ‘winning entry here’.

We’ve added more functions and therefore you should be able to access and share even more useful information on the site. What will make it really successful are contributions and information from professionals like you.

We love to share your news and comment pieces with our members and the wider IC community. So if you’d like to be a contributor please do drop us a line on: ciprinside@gmail.com There are also places you can upload case studies and reports, access webinars, add yourself as a freelancer or find a freelancer, and much more.

We plan to add some more functions in the coming weeks and months as well. And if there’s something you think we should have on the site that isn’t there please tell us and we’ll try to work it into the site.

We will redirect this site to the new one very soon, and the new site will take its place for all our communications.

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We’re really pleased to announce our two more gurus who will be joining us and Jane Edbrooke from Nuffield Health, and will share their experience and knowledge at Ask the Guru, Mission Impossible: engaging a remote workforce on Tuesday 18th September, after work, in a bar, in London.

And they are:

Richard Howat, Internal Communications Business Partner, Network Rail.

Richard Howat is an ex-editor in the dead trees press, he was recruited to help centralise corporate communications for the company’s 36000 people who work in hundreds of locations across Britain; experience which came in handy when he was then involved in decentralising and devolving communications some years later.

His only pretension to gurudom is that he has made most of the mistakes out there – and will openly admit to at least some.

Richard also really enjoys the challenges of pithy plain talking frontline comms – and in encouraging leaders to find the voice and skills to talk authentically with their people.

Richard Jordan, Director, Barclays Investment Bank

To connect with a globally dispersed workforce Richard Jordan uses everything from a fully personalised intranet through which he can deliver automatically segmented messaging, to global videoconference facilities. Richard will talk about the decisions he’s made in developing that infrastructure and the strategy that underpins those decisions, including where they didn’t work out and what he’s doing next. Richard will also talk about managing social media in one of the most regulated industries in the world.

So come along to The Well, at Clerkenwell, London from 6.30pm on Tuesday 18th September to meet all three of our Gurus and get some great insights into reaching your audiences, no matter where they are.

Book your place today to learn from the Gurus

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With ever changing workplaces and global teams, truly engaging your workforce when they are in different offices, different sites and different countries can be a real challenge. Add different languages and cultures to the mix and getting your message heard, understood and acted upon is a real achievement.

Our next Ask the Guru event on Tuesday 18th September 6.30pm til 8.30pm gives you the opportunity to hear from three internal communicators who face this challenge on a daily basis. Come along to discover creative ways to engage a remote workforce and ask specific questions about the challenges you face.

Our three gurus are all internal communication specialists who work in-house. Each has a unique experience engaging their remote workforce.

The first of our Gurus is Jane Edbrooke, Internal Communications Manager, at Nuffield Health who has worked in communications for seven years, first in public affairs and community engagement in local government and then in stakeholder management, transition and digital communications for NHS London. Jane specialises in the creation of internal and external digital channels, and is excited about the blurred lines between internal and external communications as social media grows.  She sees staff as any organisation’s biggest asset in terms of brand and reputation.

Our other two Gurus for September’s event will take the limelight in our next article coming soon.

Book your place to find out more and put your questions to the Gurus on Tuesday 18th September, The Well, Clerkenwell, London

And if you are working on your CPD attending this event gives you 5 points

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We are really excited to announce our keynote speaker Max McKeown at our conference, Putting your employees first, 7th November 2012.

Max challenges conventional thinking, and advocates innovation. He believes failure is part of learning, and reaction as much as planning helps to make organisations successful. As a guru on strategy, author and advisor to some of the most admired companies in the world his message is clear; strategy is only effective when it shapes events in the real world.

As organisations continue to adapt to survive, the old plans won’t help; simply hoping for the best won’t work. Max will tell us as internal communicators how we can help employees embrace complexity and uncertainty.

He’ll also talk about how leaders can inspire people, showing that effort is worthwhile and that things can be better. Overcoming apathy and boredom and restoring purpose to people’s lives is in our grasp. And learn how internal communications can help to free an organisation’s radicals to challenge assumptions.

This conference will open your eyes to a new age of internal communication.

Book your place here

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Our next Ask the Guru event is next week. Book your place now to find out how to create and manage brilliantly successful events using an integrated approach.

Tuesday 17th July, 6.30pm until approximately 8.30pm

Great value – £20 for non members, £15 for CIPR members

Book your place here

Events large and small have to work hard to earn their success among their attendees and those who commission them.

We’re really pleased to have such a great group of gurus to come and share their experience and insights in creating events which will wow.

They are:

  • Chris Elmitt, Managing Director, Crystal Interactive, Chris will explain and take questions on how to integrate technology into your events, whether to increase efficiency or to add a “wow”.. or both. http://www.linkedin.com/pub/chris-elmitt/5/842/443

Each will give you a mini presentation, then it’s over to us to ask questions and learn what we can from them in an open floor discussion.

So come along to The Merchant of Bishopsgate Restaurante after work and learn some tricks on how you can make your events more integrated and successful.

Your first drink is on us and we’ll provide the nibbles to keep you energised.

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Spurred on by colleagues who have developed the Barcelona Principles for PR measurement, internal communication specialists have now started work on their own guidelines for measurement. At a specialist CIPR Inside half day summit on 13 June a range of industry experts from Edelman, Hill and Knowlton Strategies, The Engage Group, Ibis Communication, Sinickas Communication, Silverman Research and Über Engagement and more than 50 practitioners debated the rights and wrongs of ROI and how best to show the value of internal communication.

The team from Creative Connection captured key points from the presentations.

Eight key initial principles to emerge were:

· Set measurable internal communication objectives and make research and measurement part of everyday internal communication activity

· Outputs are not enough, outcomes and behaviour change should also be measured

· Build action planning into any measurement process from the start

· Collaborate with departments across the organisation to determine what needs to be measured

· Link measurement to employee engagement and corporate performance

· Establish real-time, regular reporting

· Use sentiment analysis to find out what is trending internally

· Go beyond basic data to find insights from deep analysis

CIPR Inside is now seeking further comments from practitioners over the summer before publishing the final principles for the industry in the autumn at the CIPR Inside annual conference. Take part in the debate here, on twitter @ciprinside or on LinkedIn.

One of the summit speakers, Michael Silverman has just shared his finished report on social media at work with us – and you can see it here  Social Media Garden

 

By Kevin Ruck

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Between them, our three panellists have come across most of the dilemmas we all face in our careers and have nearly 40 years of experience between them.

So who are the brains behind the Ask the Guru panel?

They are:

Tom Crawford, over 18 years at the sharp end in HR, internal communications and engagement, with a passion for brands and their relationships with employees. He’s worked with Deloitte, Eon and Telefonica-O2. Now he’s the brains behind The Brain Miner, extracting your ideas and polishing them into shiny diamonds.

http://www.linkedin.com/pub/tom-crawford/2/a6a/383

Dana Leeson, is the Intranet Project Manager for BSI (British Standards Institution) and currently implementing the new global intranet on SharePoint 2010. Her 10 years experience have included work with an NGO, and then working as Executive Assistant to the President and CEO of WWF. Alongside this role she became president of a small charity and managed a small team in her spare time. Now Dana has immersed herself in BSIs business, revamping the newsletter, briefings and managing the global upgrade of the intranet as well as a ‘little’ blogging on the side for Intranetizen.com

http://www.linkedin.com/pub/dana-leeson/11/685/27b

Jenni Wheller is Internal Communications Manager at SSP UK, The Food Travel Experts and has worked through corporate communications and media relations for local government and BAE, and dipped her toe into agency life but has come back to her passion for internal communications. At SSP she has built the function from scratch, strategically aligning the communications to the direction of the business and meeting this fast-paced business’s needs. She has introduced a social intranet, a new internal magazine and is on the cusp of launching a new channel to manage crisis communications.

http://www.linkedin.com/in/jenniferwheller

So come and get the inside track on how to make things happen and take advantage of their experience. What’s more, it’s just £15 for members and we’ll give you drinks and nibbles to keep you energised.

Book your place here

http://asktheguru.eventbrite.co.uk/

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